For CEOs & Leadership

SALES COACHING & CONSULTING

Most B2B founders between $1M and $25M in revenue hit the same three walls. Here’s where the work starts.

1. Transitioning out of founder-led sales

You’re the one closing everything, and it’s not sustainable. We’ll build the process, the team, and the handoffs so revenue doesn’t depend entirely on you.

2. Fixing what a departed VP of Sales left behind

Letting go of a VP of Sales leaves a mess: broken process, confused team, no pipeline visibility. I know what to fix first and what to leave alone.

3. Building or coaching a sales team that performs

Whether you have two reps or twelve, I’ll help you build the structure, metrics, and coaching cadence that turns inconsistent performance into something you can count on.

BOOK TIME WITH ME TO LEARN MORE

Sound familiar?

Transitioning out of founder-led selling

Sales process is not repeatable

Revenue & sales performance is poor

Fired a VP of Sales

Thinking about hiring a VP of Sales

Need to build a sales team

Mis-hired sellers and not sure how to properly build a team

Sales leadership needs coaching

Dialing in a metrics driven sales process

Sales team issues / missed quotas

Onboarding and hiring issues

Forecasting is inaccurate and Board is frustrated

Mohamed Haouache

CEO & founder

Alex is one of the most brilliant minds I have ever met. He is an overachiever, works hard, and always delivers on time! Alex is an exceptional leader that knows how to manage and motivate his team members. Overall, Alex is a very dedicated and loyal individual and would be an asset to any company.

Canh Tran

Co-Founder and CEO

If you like your advice the way you like your whiskey, straight, Alex is your man. Alex excels at solving sales and sales automation problems within a broader strategic context. If you have the courage to follow his unvarnished advice (don't know if he has a different mode), he will raise your game and help take your company to the next level. And like a good whiskey, his influence lingers long after he is gone.

Believe in yourself. Know you can do it. Nothing great or impactful is ever achieved by following others. Go take it.

ACHIEVE PREDICTABLE REVENUE THAT YOU CAN COUNT ON

Measure It. Improve It.

No longer guess how it is going. Know actionable metrics that matter.

Avoid the vanity metrics and focus on what KPIs tell you about the true health of your business.

Marketing & Sales Alignment

Marketing and Sales point the finger at each when things go wrong.

Empower your marketing and sales team with aligned processes, incentivized comp & feedback loops.

GROW REVENUE

Structured Sales Team

Without processes, training & strategies, sales reps will all do things differently.

Structure the team to sell in the same ways & identify what works.

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