Scripts vs Frameworks

Scripts vs Frameworks

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Welcome to the Startup Sales Playbook

  • Welcome to the Startup Sales Playbook
  • Intro to the Startup Sales Playbook Course
  • Wiki Organization2

Ideal Customer Profile

  • Ideal Customer Profile
  • ICP - Pains
  • ICP - Business Characteristics
  • ICP - Persona Characteristics
  • Combining it all together2
  • ICP - Value Props
  • Implementing your ICPs
  • Wrapping up - ICP
  • Downloadable Ideal Customer Profile Template.xlsx

Sales Process & Strategy

  • Sales Process & Strategy Intro
  • Sales Strategy
  • Why care about a Sales Process
  • Nobody cares about your sales process
  • Making a buyers process
  • Creating a sales process
  • Implementing a sales process
  • Wrapping up - Sales Process
  • Downloadable Sales Process Template.xlsx

Storytelling & Messaging

  • Storytelling & Messaging Intro
  • Define your Why
  • Storytelling vs Pitching
  • Scripts vs Frameworks
  • 3 Keys to Great Messaging
  • How to nail your pitch
  • Sales tactics that need to stop
  • Wrapping up - Storytelling
  • Downloadable - Define your Why.pdf

Positioning & Competitive Understanding

  • Positioning & Competitive Understanding
  • Your Company Positioning
  • Mapping yourself against Competitors
  • Competitive Positioning Template.pdf

Pre-qualification, Segmentation, and List Building

  • Prequalification & Segmentation
  • Building a Strategic Prospecting List
  • Advanced List Building
  • Downloadable - List Building.pdf

Qualification & Discovery

  • Qualification Framework
  • Questions to Qualify & Disqualify
  • Implementing your Qualification Framework
  • Downloadable - Qualification Framework.pdf

Sales Presentation (& Demoing)

  • Sales Presentation Dos and Don'ts
  • Sales Presentation (demo) Framework
  • Implementing your Sales Presentation Framework
  • Downloadable - Sales Presentation Framework.pdf

Negotiating and Closing

  • Negotiation and Closing
  • Negotiation Framework
  • Implementation of Negotiation Framework
  • Downloadable - Negotiation Framework.pdf

Know your KPIs

  • Know the Health of your Business
  • Vanity vs Actionable Metrics
  • Downloadable - KPIs.pdf

Recommended Sales Tools

  • Recommended Sales tools