Alex Newmann/A proven sales playbook that creates repeatable revenue

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Revenue Engine Operating System

Learn the strategies and tactics behind how the best founders and sales reps generate millions of dollars in opportunities. This playbook takes you from scattered, founder-led hustle to a repeatable, scalable revenue engine. Learn how to identify your ideal customers, build the foundation of your prospecting efforts, and guide buyers through a process built around how they actually make decisions. Stop spraying and hoping. Learn to prospect with precision, use the right channels effectively, know the metrics that matter, and build a system that generates consistent, qualified pipeline. Whether you're closing your first deals or building the foundation to hand off to a sales team, this is the operating system that makes revenue repeatable.

Contents

Welcome to the Startup Sales Playbook

Introduction
Meet Alex
What you will learn
What to expect
Where are downloadable resources
Welcome to the Startup Sales Playbook
Preview
Intro to the Startup Sales Playbook Course
Preview
Wiki Organization

Ideal Customer Profile

In this chapter, you will learn how to identify your ideal customer profiles so you know exactly who to target and what their pain points are.
Ideal Customer Profile
Preview
ICP - Pains
Preview
ICP - Business Characteristics
ICP - Persona Characteristics
Combining it all together
ICP - Value Props
Implementing your ICPs
Wrapping up - ICP
Downloadable Ideal Customer Profile Template.xlsx

Sales Process & Strategy

In this section, you will learn how to build a buyers process that maps to your sales process and create a repeatable step by step path for your customers to purchase.
Sales Process & Strategy Intro
Preview
Sales Strategy
Why care about a Sales Process
Nobody cares about your sales process
Making a buyers process
Creating a sales process
Implementing a sales process
Wrapping up - Sales Process
Downloadable Sales Process Template.xlsx

Storytelling & Messaging

In this chapter, you will learn about creating your story, defining your why, when you should use scripts or frameworks, and much more that will improve your messaging.
Storytelling & Messaging Intro
Define your Why
Storytelling vs Pitching
Scripts vs Frameworks
3 Keys to Great Messaging
How to nail your pitch
Sales tactics that need to stop
Wrapping up - Storytelling
Downloadable - Define your Why.pdf

Positioning & Competitive Understanding

In this chapter, we will review identifying your customers, positioning yourself against them, and how to find your sweet spot.
Positioning & Competitive Understanding
Your Company Positioning
Mapping yourself against Competitors
Competitive Positioning Template.pdf

Pre-qualification, Segmentation, and List Building

In this chapter, you will learn how to segment your target prospects in a strategic way and build high performing lead lists that convert.
Prequalification & Segmentation
Building a Strategic Prospecting List
Advanced List Building
Downloadable - List Building.pdf

Qualification & Discovery

In this chapter, you will learn how to qualify a lead and will know how to define the difference between a lead and an opportunity.
Qualification Framework
Questions to Qualify & Disqualify
Implementing your Qualification Framework
Downloadable - Qualification Framework.pdf

Sales Presentation (& Demoing)

In this chapter, you will learn sales presentation dos and don'ts, a framework that set you up for success, and show you how best to implement it.
Sales Presentation Dos and Don'ts
Sales Presentation (demo) Framework
Implementing your Sales Presentation Framework
Downloadable - Sales Presentation Framework.pdf

Negotiating and Closing

In this chapter, you will learn about the dos and don'ts of negotiating, the framework to use, and how to negotiate without anxiety.
Negotiation and Closing
Negotiation Framework
Implementation of Negotiation Framework
Downloadable - Negotiation Framework.pdf

Know your KPIs

In this chapter, you will learn what KPIs and metrics you should know and care about the most. We will cover actionable vs vanity metrics as well to ensure you focus on the right ones.
Know the Health of your Business
Vanity vs Actionable Metrics
Downloadable - KPIs.pdf

Recommended Sales Tools

I share the sales tools that I recommend every sales team should have.
Recommended Sales tools